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Comme C’est Beau [Brands]

Elisapie

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Fredz

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tjrstjrstriste

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Alexandra Stréliski

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Sarahmée

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Klô Pelgag

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Comme C’est Beau [Brands] is the division of Comme C’est Beau dedicated to artistic and commercial collaborations. Founded by artist manager Emmanuelle Girard, Comme C’est Beau is rooted in an approach that prioritizes artist well-being while leveraging expertise in the advertising industry. She launched Comme C’est Beau [Brands] to build authentic bridges between artists and brands.

We believe in the power of storytelling to transform both the music and advertising industries. By creating strategic and cohesive partnerships, we help brands integrate seamlessly into artists’ creative worlds while offering them new avenues for exposure and revenue. As Julien Dufour, director of Spread The Word Communications, puts it: Brands are no longer just selling clothes; they’re offering narratives’’.

Comme C’est Beau [Brands] is committed to elevating artists by collaborating with brands that share their vision and values. Our partnerships are designed to generate sustainable revenue, amplify visibility, and reinforce credibility. We handle the entire process—from opportunity selection to strategic assessment, negotiation, and optimization—ensuring authentic and impactful collaborations that benefit both artists and brands. While artists focus on their music, we turn their image into a powerful growth engine.

Through Comme C’est Beau [Brands], we structure and accelerate artist-brand collaborations, solidifying our role as a key player in the music and advertising industries. This expansion allows us to position artists at the heart of innovative and lucrative initiatives, while developing new revenue streams in an ever-evolving landscape.

With our privileged network, we create high-value strategic collaborations. Comme C’est Beau [Brands] is more than just an intermediary—it’s a growth partner, an opportunity accelerator, and a catalyst for innovation in the industry.

About Andréanne Graton

Andréanne Graton is the Director of Partnerships and Image at Comme C’est Beau [Brands], where she orchestrates strategic collaborations between music artists and brands, fostering authentic synergies that respect each artist’s creative vision.

Before joining Comme C’est Beau [Brands], Andréanne held key positions in the cultural sector, notably within the talent representation teams at agencies M and Ginette Achim. She then became an agent at Valides, the talent representation division of URBANIA MEDIA, where she played a pivotal role in shaping the agency. At Valides, she was instrumental in guiding content creators specializing in intelligent entertainment, helping them amplify their voices across various platforms and forge meaningful partnerships with like-minded brands.

Her 360-degree vision of the cultural industry allows her to navigate seamlessly between television, digital media, music, and advertising. With this versatility, she knows how to position an artist strategically across different channels and opportunities. A strategic and storytelling expert, she doesn’t just manage collaborations; she builds strong artistic identities and crafts compelling narratives that maximize an artist’s impact in both the media and commercial spheres.

Her career is defined by a strong expertise in partnership management and brand strategy, making her an influential figure in Québec’s cultural landscape.